Marketers’ Fixation on the Millennial Generation by HILARY STOUT


By HILARY STOUT

A marketing frenzy is aimed at those born in the last two decades of the 20th century, but studies show they aren’t so different from the rest of us.

Published: June 20, 2015 at 08:00PM

from NYT Business Day http://ift.tt/1I6FiWm

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